WHAT DO YOU TRULY WANT?

These are some of my favorite passages in “I Attract What I Am” by Melissa Dawn.

 

— I decided to use my life purpose statement as my tagline: “Create an orgasmically joyful life & business.” Now this was a brave statement. I ran the tagline by some friends and was told it was too risky. It was too out there. They told me people would think I was a sex coach. Then I ran it by some of my clients and was told that if they had seen that tagline before hiring me, they probably would have thought twice. Only two of my fellow coaching colleagues and my own coach supported my tagline. Out of about 50 people polled, all advised me against it. I had been a business and marketing professional for the past 20 years. Would this diminish my credibility in other people’s eyes? Would they find me crazy or unprofessional? Also... what would my Dad think? Almost everyone polled was ardently against the tagline and all the while, my gut was saying “This is right for you Melissa. It’s brave, just like you. It’s honest, just like you. It’s playful and fun… just like you!

It was really a struggle for me. In my core, I believed the tagline was a true representation of who I am and the message I wanted to convey. After all, who truly doesn’t want to have an  orgasmically  joyful  life  and business?

I realized that it is one thing is to know your values and another thing entirely to put those values out there in the professional sphere – to actually be a living expression of your values in all aspects of your life. After all, if I feel I need to hide who I really am, how can I coach others to live their lives being true to who they are? So “Create an Orgasmically Joyful Life & Business” would be the official tagline. And as my coach said, if it didn’t work out, we could always change it. I worked hard on creating the website. I had to ask some hard questions. What type of coach did I want to be? What type of clients did I want to work with? What type of clients fueled me? Notice I was not asking what the market was looking for. I was starting my marketing with an inside analysis.

Question 1: What type of work brings out the best in me? ​

For me, the answer was simple; working with people that want to feel passionate about their life and create a life that is a true reflection of them, not what others want for them. Guiding clients on how to be the CEO of their life, how to discover their gifts and bring them forward into both their personal and professional life. It’s something I know intimately and have worked hard on myself to learn to do. I’m living that dream and I know how to help people do the same for themselves.

Question 2: What type of clients fuel me?

The people who we work with have a huge influence on the enjoyment of our work. Loving your clients is just as important as loving the work you do with them. To me, the type of clients that fuel me are people who truly want to move forward – clients who are into personal growth. Clients who want to create heart-based lives and businesses, businesses they love to work at all day long even if they don’t get paid (even though they also want to make good money, of course). I believe everything is interconnected:  If something isn’t working in your personal life, it will affect your business (and vice versa). I truly believe in taking a holistic approach and I work best with clients who are on the same page. So there it was. I did some deep internal analysis and had my answers and my content. I was ready to officially launch my website.

COACHING TIP: In everything you do, always start with an internal analysis; always start with you. Ask yourself what you truly want and what you want to create based on what fuels you, your values and your life purpose.

 

P.S.: I LOVE the Coaching Tips in this book!!!

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